The hosts of Channel Nine’s Today Extra have paid tribute to their late friend and colleague Erin Jayne Plummer after she died ‘suddenly’ over the weekend aged 42. Erin had hosted advertorials for Today Extra and other morning shows including Studio 10 for years, and was also a familiar face on shopping channel TVSN.

David Campbell and Sylvia Jeffreys expressed their condolences on Tuesday’s show, telling viewers the Nine family had been left shattered by news of her death. ‘For those of you who have been watching our show for many years, you would recognise longtime advertorial presenter Erin Jayne Plummer,’ Campbell began. 

‘Sadly, we heard the news yesterday that Erin Jayne had passed away, and she was just a beautiful person and a friend to many of our colleagues here at Today Extra. ‘We just want to send our thoughts to her family and friends and show them some love and support at this really, really sad time.’ 

Jeffreys fought back tears as she added: ‘Much love to her husband and children and may she now rest in peace.’ Erin is survived by her husband and daughters. Her cause of death is unknown.  Her death was first announced on Studio 10 on Monday, with hosts Sarah Harris and Angela Bishop paying tribute to the ‘gorgeous’ mother of three who ‘brightened up our mornings with her bubbly personality and megawatt smile’.  

Friends and loved ones have since flocked to a public Facebook group set up to share memories of the late star.  Among the tributes are details of a memorial service being held for the TV host in Sydney on Wednesday.  The notice was concluded with the phone number for 24 hour crisis support and suicide prevention service, Lifeline. 

Erin was also a presenter for Aerobics Oz Style for six years. The instructional aerobics TV series, which aired from 1982 to 2005, had a global audience of 40 million people at its peak and was broadcast in more than 80 countries.

In addition to her TV career, Erin was an accomplished synchronised swimmer who represented Australia at three world championships and won 11 national titles. She was thrust into the spotlight at a young age when she was scouted at Sydney’s Manly Beach and cast in a tourism campaign that aired on NBC in America.

But it was her role as a professional spruiker for which she was best known. During her career hosting advertorials, she appeared on Studio 10, TVSN, Mornings with Kerri-Anne and The Morning Show, and earned the nickname ‘The Danoz Girl’. Over the years, she promoted everything from massage chairs and workout programs to slimming jeans and steam mops. When she wasn’t in front of the camera, Erin also did countless voice-overs for TV.

Announcing Erin’s death on Monday, a sombre Sarah Harris said: ‘We’ve got some really sad news to share this morning. ‘Over the weekend, Studio 10 lost a bit of its sparkle with our friend and advertorial host Erin Jayne passing away suddenly.

‘For two decades, Erin has been a friendly and familiar face on Australian telly, and for a lot of that she’s been brightening up our mornings with her bubbly personality and megawatt smile. ‘Erin was just a gorgeous human inside and out, and if it wasn’t for TV, perhaps Erin may have had a sporting career.

‘She represented Australia in synchronised swimming and even surf life saving, and there’s no question that Erin Jayne was a high achiever, and certainly a gold-medal mum to her three young girls.’ Reflecting on her years on Aerobics Oz Style during a previous appearance on Studio 10, Erin Jayne said the program appealed to global audiences because of the ‘beautiful’ weather and scenery of Australia on display.

She said: ‘It  in over 80 countries. For those people waking up in England where it’s a freezing cold morning and they’re seeing the beautiful scenery of Australia and the beaches, I think is a nice way to start the day.’ Former Studio 10 executive producer Rob McKnight told Daily Mail Australia he was ‘shocked’ to learn of Erin’s sudden death.  Life in the spotlight: Erin Jayne is seen here with pop singer Guy Sebastian

‘I worked with Erin many times during my years at Studio 10 and The Morning Show. She was always professional and a pleasure to deal with. She took the job seriously and always wanted to do her best by the client,’ McKnight said. ‘A lot of people underestimate the role of advertorial hosts, but Erin was versatile and always invested in what she was selling – and her smile was just infectious. ‘I’m very sad to hear of this news and send my love to her family, friends and all those who worked with her.’


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