Hasbro CEO Chris Cocks is pioneering the use of artificial intelligence to transform the development and gameplay of beloved games like Dungeons & Dragons (D&D). With over 50 million players worldwide, D&D is set to benefit from AI advancements that promise to enhance both game creation and player experience.
At a recent Goldman Sachs event, Cocks detailed how Hasbro is integrating AI into game development, focusing on machine learning and proprietary AI rather than generic ChatGPT models. This strategic shift aims to leverage AI as a knowledge and development assistant, bringing a new dimension to the gaming process.
Cocks, an avid D&D player himself, highlighted how AI is already embedded in the gaming community. “Every player I know uses AI for campaign development, character creation, or story ideas,” Cocks noted. “This widespread adoption signals that embracing AI is crucial for our future.”
Beyond development, Cocks envisions AI playing a significant role in enhancing gameplay. AI’s potential to aid in storytelling and game introductions could revolutionize how players engage with D&D and other Hasbro brands, including Transformers, Star Wars, and Marvel.
In an interview with Entrepreneur earlier this year, Cocks also discussed balancing tradition with innovation at Hasbro, a company with over a century of history. He emphasized the importance of adapting to technological changes and the company’s commitment to responsible AI development. “History shows that embracing change rather than resisting it leads to success,” Cocks said.
Cocks underscored the need for ethical AI use, including compensating creators for their contributions and ensuring transparency in AI-generated content. With these measures, Hasbro aims to lead the way in integrating AI into the gaming industry while respecting its rich legacy.
