Lee Hi has officially signed with duover, a new agency founded by Gray, CODE KUNST, and Woo Won Jae. On September 23, duover announced the exclusive contract via their social media platforms, coinciding with Lee Hi’s birthday. To celebrate, they released a video featuring her unreleased song “One Thing” on her official YouTube channel.
Duover expressed excitement about collaborating with Lee Hi, stating they aim to support her artistic endeavors. They highlighted that the song and video, which she helped produce, film, and edit, are gifts for her loyal fans.
Lee Hi first rose to fame as the runner-up on Season 1 of the audition show “K-Pop Star” and debuted in 2012 with the track “1.2.3.4.” Since then, she has become a respected artist, known for her soulful voice and versatile music, boasting hits like “ROSE,” “BREATHE,” and “HOLO.”
She has worked with esteemed artists, including Kim Yoon Ah, Epik High, Crush, and Dok2. Additionally, Lee Hi has contributed to OSTs for popular dramas such as “Moon Lovers: Scarlet Heart Ryeo,” “Record of Youth,” and “Now, We Are Breaking Up,” along with the film “Golden Slumber.” Recently, she also participated in the OST for the upcoming ENA series “Dear Hyeri.”
Duover, established in May, derives its name from “do-over,” symbolizing a fresh start and new challenges. The agency is co-led by Gray, CODE KUNST, and Woo Won Jae, all of whom are also affiliated artists.
