Kendrick Lamar will take center stage at the 2025 Apple Music Super Bowl LIX Halftime Show, as announced by Roc Nation, Apple Music, and the NFL on Sunday.
The event, scheduled for February 9, 2025, at the Caesars Superdome in New Orleans, will air on Fox. This marks Lamar’s second Super Bowl halftime appearance, following his standout role in the 2022 performance alongside Dr. Dre, Mary J. Blige, Snoop Dogg, Eminem, and 50 Cent. His recent success includes a high-profile musical battle with Drake earlier this year, culminating in a major hit with “Not Like Us.”
Lamar expressed his excitement about the upcoming performance, stating, “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one.”
Roc Nation founder Shawn “Jay-Z” Carter praised Lamar’s influence and artistry: “Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”
The creative direction for Lamar’s performance will be managed by his company pgLang, which also oversaw his acclaimed “Big Steppers” tour. Lamar’s upcoming appearance follows a series of notable halftime shows, including Usher’s 2024 performance, Rihanna’s memorable 2023 show, and the star-studded 2022 show.
Since the release of his influential debut album “Good Kid, m.A.A.d City” in 2012, Lamar has solidified his position as one of the most significant rappers in the world. With 17 Grammy Awards and a Pulitzer Prize for his 2017 album “Damn,” he continues to set the bar for hip-hop excellence. His latest album, “Mr. Morale & the Big Steppers,” was released in May 2022.
The Apple Music Super Bowl LIX Halftime Show will be produced
