Gucci’s website experienced a major outage just hours after BTS member Jin was unveiled as the luxury brand’s new global ambassador. This incident highlights the immense influence of Jin’s fanbase, known as ARMY.
Following the announcement on August 8, which marked Jin’s return to public life after completing his mandatory military service, the Gucci website saw an unprecedented surge in traffic. This overwhelming response led to the site crashing, showcasing the powerful impact of BTS’s oldest member.
This isn’t the first time Jin’s fans have caused a stir online. Earlier, when Jin was announced as Fred’s first global ambassador, their website also faced similar traffic issues. The latest incident underscores the significant reach and enthusiasm of Jin’s supporters.
