VLF, the renowned Italian electric two-wheeler brand established by designer Alessandro Tartarini in 1993, has announced its foray into the burgeoning Indian electric vehicle sector. Partnering with KAW Veloce Motors, VLF aims to introduce a distinctive riding experience to Indian consumers, blending Italian heritage with cutting-edge design.
The company plans to establish a robust dealer network across major Tier 1 and Tier 2 cities in India, with 15 dealerships operational by the end of 2024 and scaling up to 50 by the close of the financial year. The manufacturing facility, set to be located in Kolhapur, Maharashtra, will leverage the extensive manufacturing expertise of the KAW Group, spanning over six decades in the region.
VLF’s debut in the Indian market will be marked by the launch of its iconic electric scooter, Tennis, timed to coincide with the upcoming festive season. This model is poised to cater to a wide demographic, offering stylish and affordable alternatives to traditional gasoline-powered scooters.
Alessandro Tartarini emphasized VLF’s commitment to creating products that are not only stylish but also possess a strong personality, challenging conventional design norms in the electric two-wheeler segment.
To build excitement and awareness among Indian consumers, VLF will initiate an extensive marketing campaign leading up to its official brand launch during the 2024 festive season. This campaign will include engaging marketing activities, roadshows, and participation in auto expos, solidifying VLF’s presence in the Indian market.
Tushar Shelke, Managing Director of KAW Veloce Motors, expressed enthusiasm about offering Indian consumers a range of electric scooters renowned for their design and performance. Each VLF product, Shelke noted, embodies a unique design language that sets it apart in the competitive market, promising customers a truly distinctive riding experience.
