On July 23, 2024, Louis Vuitton unveiled BLACKPINK’s Lisa as its newest brand ambassador, marking a significant moment in the fashion world. The announcement was accompanied by striking visuals of the K-pop star donning designs from Nicolas Ghesquière’s latest collection, showcasing her unique blend of edginess and elegance that aligns perfectly with the luxury brand’s creative vision.
Lisa’s Luxury Brand Endorsements
Lisa’s partnership with Louis Vuitton is just one highlight in her extensive roster of brand endorsements. The BLACKPINK member has established herself as a prominent figure in the fashion industry, representing various luxury brands and collaborations:
- Louis Vuitton: As of July 2024, Lisa is the face of Louis Vuitton, stepping into a role that complements her edgy and sophisticated style.
- Bvlgari: Lisa has been associated with Bvlgari, endorsing the Italian jewelry brand’s high-end collections. Her partnership with Bvlgari emphasizes her versatility in high fashion and luxury.
- Celine: Lisa’s endorsement of Celine showcases her continued influence in the fashion world, aligning with the brand’s modern and chic aesthetic.
BLACKPINK’s Brand Collaborations
Beyond her individual endorsements, Lisa and her bandmates have collaborated with several high-profile brands:
- Adidas: BLACKPINK’s collaboration with Adidas began in 2020 with the “Change Is A Team” campaign. This partnership continued with the “Raise Your Voice” collection in 2021 and the “Home of Classics” campaign, emphasizing their dynamic influence on sportswear fashion.
- PUMA: In 2018, BLACKPINK endorsed PUMA’s suede bow sneakers, which led to their debut Japanese TV commercial. This marked a significant milestone in their brand endorsement history.
- Oreo: In 2023, BLACKPINK partnered with Oreo to launch a special packaging design. The collaboration featured two unique Oreo flavors—‘Black’ Oreos with strawberry filling and ‘Pink’ Oreos with dark chocolate filling—distributed across seven Asian markets including Vietnam, Thailand, the Philippines, Singapore, Malaysia, and South Korea.
Lisa’s growing influence and the band’s extensive brand collaborations highlight their strong presence in both the fashion and consumer goods industries.
