Channel Seven are making serious moves to snatch the broadcast rights to the Logie Awards away from rival network Nine. According to reports, negotiations are already under way between Seven management and Are Media, the owners of the Logie Awards.
Are Media, Channel Seven and Channel Nine have yet to comment. This year’s Logies on the Gold Coast scored high in the ratings for Nine. 885,000 viewers in the major metro centres tuned in to see Channel Nine’s LegoMasters fan favourite Hamish Blake collect the Gold Logie.
TV’s night of nights has had a home on Channel Nine for 62 years and has been a consistent ratings winner for the network. According to The Herald-Sun, talks are an advanced stage.
Other major winners on the night included the ABC’s News breakfast sports reporter Tony Armstrong, who scored Most Popular New Talent and Fisk star Kitty Flanagan, who won Most Popular Actress.
The Logies was cancelled due to Covid in 2021 and 2020 and to returned this year on free-to-air and streaming platforms. TV Week has an established relationship with Rizer, which has been running the red carpet and handling other aspects of the awards for seven years.
The news comes after Are Media announced in February they were handing day-to-day operations of the Logies to Sydney-based events company Rizer. Fiona Connolly, Group Publisher of Are Media, told TV Tonight the time was right ‘to hand over the reins’, adding that TV Week will remain the Logies’ media partner.
The Logies have been an institution at Nine for six decades and many of its network stars, including the late Bert Newton, were strongly linked to the event. Bert hosted the show 19 times and in June his wife Patti Newton presented the inaugural award for Most Popular Presenter, named in his honour.
Founded by TV Week in 1958 to celebrate the best of Australian television, the Logies have been a major fixture on the industry calendar for decades. The Logies’ top prize, the Gold Logie, voted by readers of TV Week, for the most popular personality on Australian TV, is still highly coveted among industry talent.
A history of the Logies can be found on the National Film and Sound Archive website.