Dunkin’ has joined the viral “very demure” TikTok trend to announce the eagerly awaited return of its Pumpkin Spice Latte. On Wednesday, the coffee chain teased the comeback of its popular fall beverage through a playful social media post, revealing that the Pumpkin Spice Latte will be available starting August 28.
In a creative Instagram post, Dunkin’ shared a photo of a notification from the Dunkin’ app that read, “See how we’re bringing back pumpkin? very mindful, very patient, very demure.” The caption playfully obscured the exact date with a rhyme, stating, “Apparently I’m not allowed to say when pumpkin comes out but it rhymes with shmaugust shwenty shmeighth.” Fans quickly deciphered the playful riddle and confirmed that the beloved Pumpkin Spice Latte would return on Wednesday, August 28.
Despite a slight delay compared to last year’s earlier fall launch, Dunkin’s announcement sparked excitement among its loyal customers. The comment section of the post was flooded with enthusiastic responses, with many fans eagerly anticipating the fall flavors. One user noted, “Gotta go try the marshmallow cold foam before then,” highlighting the excitement surrounding the seasonal offerings.
Dunkin’s move to tap into the viral TikTok trend is a strategic effort to engage with its audience and build anticipation for the new season. The “very demure” trend on TikTok has become a popular way for brands to create buzz and connect with younger audiences in a fun and engaging manner. By leveraging this trend, Dunkin’ not only announces the return of a fan-favorite but also embraces the dynamic and ever-evolving landscape of social media marketing.
The Pumpkin Spice Latte has become a staple of the fall season for many coffee lovers, and Dunkin’s announcement is likely to be met with enthusiasm as the temperature begins to drop and autumn approaches. The chain’s fall menu typically includes a range of seasonal flavors and offerings, and the return of the Pumpkin Spice Latte is a highlight for many customers.
As Dunkin’ prepares to roll out its fall menu, fans can look forward to the return of other seasonal items that complement the Pumpkin Spice Latte. The company’s creative approach to social media and its ability to engage with trends reflects its ongoing commitment to staying relevant in a competitive market.
In addition to the Pumpkin Spice Latte, Dunkin’ has been known for its innovative seasonal beverages and treats, making the fall menu a much-anticipated event for its customer base. The chain’s use of TikTok trends to announce new products showcases its adaptability and understanding of current digital marketing trends.
Overall, Dunkin’s announcement about the Pumpkin Spice Latte’s return is a blend of playful social media engagement and seasonal marketing, ensuring that fans have plenty to look forward to as the fall season begins.
