In a groundbreaking move, Disney+ Latin America and Colombia’s Caracol TV have simultaneously aired and streamed their latest comedy series, “Peter the Great: Greater Than Ever,” revolutionizing how content is distributed and consumed.
A Record-Breaking Premiere
This innovative approach has paid off, with the show emerging as Caracol TV’s most successful series in recent years. The grand finale captivated audiences, achieving an impressive 47.1% share and a 9.3 rating. In comparison, its rival, “Yo Soy Betty La Fea,” recorded a 25.1% share and a 5.0 rating, showcasing just how dominant “Peter the Great” has become in the ratings game.
Engaging Viewers Across Platforms
Over its 23 episodes, the sitcom averaged a remarkable 9.3 rating and 44.2% share, engaging over 6.5 million Colombians per episode. Fernando Barbosa, SVP & General Manager at The Walt Disney Company Latin America, expressed the significance of this dual-release strategy, saying, “It is definitely uncommon to launch a property simultaneously on a Direct-to-Consumer Platform and a Free-to-Air network.”
The Story Behind the Sequel
“Peter the Great: Greater Than Ever” is the sequel to the beloved series “Pedro el escamoso.” It follows Pedro Coral as he returns to his hometown after 20 years abroad, only to discover that his son, Pedro Jr., has become a successful professional. Desperate to earn his son’s respect, Pedro spins a web of fabrications about his life, leading to comedic and poignant moments as his lies unravel.
Captivating Generations of Viewers
“Pedro el escamoso” has been a cultural phenomenon for three decades, and the new sequel has successfully connected with both old fans and new audiences. Lisette Osorio, VP of Business Affairs at Caracol TV, stated, “Having an ally like Disney allowed us to transform this story into a multi-screen success, transcending into a global conversation.”
Measuring Success Across Borders
To gauge its success on Disney+, key performance indicators were analyzed, including streaming hours, reach, and viewer engagement. The show not only launched on Disney+ Latin America but also reached audiences in multiple territories, including the Philippines, Canada, and the UK.
Future Collaborations on the Horizon
Barbosa highlighted the rich history of collaboration between Disney and Caracol TV, noting that they were pioneers in local productions in Latin America. With plans for further seasons of “Pedro el escamoso,” the partnership is set to continue, promising even more engaging content for fans.
Conclusion
With the unprecedented success of “Peter the Great: Greater Than Ever,” Disney+ and Caracol TV have set a new standard in content distribution. As they share this innovative series across platforms and territories, fans can look forward to more exciting developments in the world of Latin American television.
