This weekend, K-drama fans were treated to some exciting news as viewership ratings for three popular series—Jeongnyeon: The Star is Born, A Virtuous Business, and Iron Family—saw significant increases. With captivating storylines and talented casts, these shows are quickly becoming must-watches for audiences.
A Star is Born: “Jeongnyeon” Breaks into Double Digits
Kim Tae Ri’s Jeongnyeon: The Star is Born has officially captured viewers’ hearts, scoring a nationwide rating of 12.7% according to Nielsen Korea. This marks a major milestone as the drama finally breaks into the double digits!
Set in the 1950s, right after the Korean War, Jeongnyeon follows the struggles of Jeong Nyeong and her mother as they navigate tough times. Jeong Nyeong dreams of becoming an actress in Seoul, but her aspirations seem almost impossible to achieve. Everything changes when she witnesses a mesmerizing performance by a theater company led by Director Kang So Bok. Inspired, she secretly joins the troupe and makes her way to Seoul, where she begins her journey as a trainee actress. The show explores her rivalry with fellow trainee Heo Young Seo, adding layers of drama and competition.
“A Virtuous Business” Hits New Highs
Meanwhile, A Virtuous Business is also making waves, earning a viewership rating of 5.9%. This is the highest rating the drama has achieved to date, reflecting its growing popularity.
Set in the 1990s in a rural village where discussing sex was considered taboo, A Virtuous Business delves into the lives of women who sell adult products door-to-door. The series paints a vivid picture of a time when societal expectations forced women to retire early and focus solely on family life. Yeon Woo Jin stars as Kim Do Hyun, a police officer from the United States who comes from a wealthy family and quickly rises through the ranks. However, he finds himself working in a rural village, adding an intriguing twist to his character’s journey.
“Iron Family” Remains the Most-Watched Show
Lastly, Iron Family continues to dominate the ratings, achieving an impressive average viewership of 16.2%. This series remains the most-watched program of the week, showcasing its strong grip on the audience.
While specific details about the plot haven’t been highlighted in this recap, the consistent ratings indicate that viewers are deeply invested in the lives and stories of the characters.
Weekend Ratings Summary
Here’s a quick overview of the weekend ratings for October 20:
- Jeongnyeon: The Star is Born: 12.7%
- A Virtuous Business: 5.9%
- Iron Family: 16.2%
The increasing viewership for these dramas is a testament to the engaging narratives and relatable themes that resonate with audiences. As these series continue to unfold, fans are eagerly anticipating what’s next for their favorite characters.
Conclusion: A Thriving K-Drama Scene
The rise in viewership ratings for Jeongnyeon: The Star is Born, A Virtuous Business, and Iron Family highlights the thriving K-drama scene. With compelling stories that tackle societal issues, personal aspirations, and the complexities of relationships, these shows offer something for everyone.
As fans continue to tune in, it’s clear that the K-drama landscape is alive and well, with more captivating stories on the horizon. Stay tuned for more updates and enjoy the journey of these talented characters!



